Decisions, Decisions...

When faced with the dilemma of whether or not to talk on your mobile device while driving, be it through text messaging, instant messaging or having an actual phone conversation, there are many factors that need to be taken into consideration. In the state of Connecticut is against the law to use a hand-held mobile device while in the act of operating an automobile. Many people feel that they are likely to drive better when they are utilizing their mobile device because of the fact that they are attempting to concentrate on two things at once. Some people may even try to say that they could simply utilize the GPS on their cell phone and consequently not have to pay as close of attention to the road. Failure to comply with said legislation will lead to a rather hefty fine and a mark on your driving record. The choice of course is yours in the end, but it seems as though the quandry is resolved rather simply. To chat or not to chat, that is the question.

Don't Text and Drive

Don't text and drive, it can cause accidents

Also, may want to bundle up if you're in Alberta, Canada.

The Consequences of Using your phone while driving

Using your cell phone while driving causes accidents, especially in drivers between the ages of 16 and 17.

If you don't refrain from using your cellphone while driving, you could be pulled over and fined, or worse, become involved in a serious accident.

If you refrain from using your phone while driving, that includes texting, you greatly reduce your susceptibility to becoming involved in accidents.

It's easy, turn your phone off, or leave it out of reach. The call or text can wait until you're safely parked.

An explanation of each post

Post #1 (pretty girl)

This post shows a smiling, pretty girl not using a phone while driving. While this picutre in and of itself isn't terribly specific, if you put it in the context of "she's happy  because she's not using her phone while in the car" The assocative bridge is made.

Post #2 (Wayne's World)

This post takes advantage of an iconic scene from a well loved movie, Wayne's World. The basic message, assuming you don't look too deeply into it, is that it's more fun to drive when you're not on your phone, so you have more time to goof off and headbang to Freddie Mercury. (And hopefully the implications of "well that's dangerous too!" are totally ignored)

Post #3

This post utilizes intensity to get its message across. In the case of this post specifically, an accident was literally caused by a cell phone. There's some sort of meta hoodoo going on in this post, since it's implied that cell phones cause accidents, and even more, rogue gigantic cell phones are no less dangerous.

Post #4

This one's message was based on repitition. I figured I'd take a bit of an obscure, terrifying mythical creature, and give a convincing, repetitive message against using the phone while driving. It's tongue in cheek sure, but I'm sure it's at least entertaining enough to make someone stop and think.

Post #5

This post deals with subliminal messaging, obviously we couldn't make a subliminal message, no tools for it here. However, we managed to break down simple messages that could trigger subconscious responses from us. Things like "wait" "slow down" etc. Nothing too specific

Post #6

This is the first of the credible communicator posts. Basically the angle was "Morgan Freeman is cool as all hell, and against using your phone while driving, so you should probably listen to him" It's got the one-two punch of both classical conditioning (associating cool with non-cell use) and having Morgan Freeman, the most credible communicator I could think of.

Post #7

The is the second credible communicator. For this one we used Dr. Phil. He is most likely a bit more credible to the average person, since he's got a Dr. before his name, so people would be inclined to listen to him.

Post #8

This is the fear-inductor. We used the formula given to get our message across against driving and using the phone, not getting too fact heavy, just a simple, visceral message I guess.

Post #9

This is a simple message with a couple distracting elements in it, namely a irrelevant picture of both a hamster eating a carrot, and a random weather ticker (that doesn't work). Also fiddled with the font to make it more "enticing" in the corporate sense.

Post #10

This was a complex, two sided message. The intent of it is to appeal to central root processing, to do this, we presented both sides of the argument, and in the end lent our opinion that it would be better to follow our message of not using your phone while driving.

Dr. Phil Speaks Out!!!!!

Along with numerous other celebrities, Dr. Phil decided to take the plunge and sign onto Oprah Winfrey's "No Phone Zone Pledge", which is an attempt to curb mobile device usage while driving, hence decreasing the number of accidents which can be attributed to holding a phone conversation, text messaging or any other activity which involves the use of a hand-held cellular phone. Dr. Phil has been heralded for years as true adviser to many who have been in search of answers and guidance to the problems that every day life throws our way. His daily television show is viewed by almost 4.5 million people and he has authored multiple best-selling books.

Survey

It's a survey son!

(It's not this one, it's better!)

Aww yeah questions and shit!

Cell Phone Usage and the Unconscious Mind

Is it possible that people could be coerced into not talking on their cell phones while driving through subliminal messaging? Studies show that selective programming is only effective if the message is short and to the point, therefore the only option that any sort of regulatory agency would be left with would be to insert keywords such as "WAIT!", "CONCENTRATE!" and "FOCUS!" The likelihood of a subliminal message such as "DON'T TALK ON YOUR CELL PHONE WHILE DRIVING!" working is not all substantial because the conscious mind would likely become aware of the aim of said messenger.