Is it possible that people could be coerced into not talking on their cell phones while driving through subliminal messaging? Studies show that selective programming is only effective if the message is short and to the point, therefore the only option that any sort of regulatory agency would be left with would be to insert keywords such as "WAIT!", "CONCENTRATE!" and "FOCUS!" The likelihood of a subliminal message such as "DON'T TALK ON YOUR CELL PHONE WHILE DRIVING!" working is not all substantial because the conscious mind would likely become aware of the aim of said messenger.
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